Summer of 1999, Pradeep Pillai graduated from the National Institute of Fashion Technology, India armed with a degree in fashion design. Since then he has been associated with the handspun, handwoven & handcrafted sectors and tried to create pieces which are timeless in essence, a far cry from the glamorous, seasonal nature of popular fashion that urges and tempts the customer to blindly keep on buying.

Over the years he has developed an aesthetic that is both indigenous to India and contemporary in design. Attaining a rare yet classy synergy between tradition and contemporary design, his creations can be described as 'contemporary classics’.

Presently he has been working with artisan clusters specializing in different forms of the supplementary-weft weaving technique in wild tasar silks from Nalanda and fine cottons and silks from Venkatagiri. Using these traditional techniques and indigenous materials, but with constant experimentation and research, Pradeep has created a whole new vocabulary in textile design. The combination of his unique sensibility, especially in tone and texture, with his profound knowledge of the weaving process and other textile techniques, as well as his commitment to support the craft sector has made such innovation possible.

His experiments with traditional textile processes, whether in appliqué, surface techniques or sari weaving demonstrate the critical importance of innovation which brings to the technique itself new life and energy, while transforming the possibilities of the product that makes it possible to be kept alive and be available to future generations. His work epitomizes simplicity, yet on closer look reveals his obsessive attention to detail.